Primary trend

Cash gross profit

Weekly 4-week average Change annotation

Cash economics

Profit bridge

Commercial health

Lead funnel

Delivery network

Contractor comparison

ContractorRevenueGross profitCloseRefunds

Change log

Recent annotations

Selected period

Net cash profit trend

Xero reconciliation

Cash cost treatment

Weekly detail

Cash profit history

WeekNet revenueStripe feesContractorsGross profitGross marginXero OpExOther incomeFinancingNet cash profitProfit margin

Customer journey

Lead progression

Customer value

Customer performance

CustomerNet revenueJobsAverage jobRepeatContractors

Delivery performance

Contractor scorecard

ContractorAssignedAcceptedQuotedWonCloseRevenueTransfersGross profitMarginRefundsComplaints

Organic visibility

Search acquisition trend

SEO operations

Phoenix search monitor

Measurement integrity

Source health

Definitions

KPI ownership

Exceptions

Open data issues

Change timeline

Add annotation