Primary trend

Cash gross profit

Weekly 4-week average Change annotation

Cash economics

Profit bridge

Commercial health

Lead funnel

Delivery network

Contractor comparison

ContractorRevenueGross profitCloseRefunds

Change log

Recent annotations

Founder outcome

Profit-funded growth plan

Pricing control

Required pricing margin

Distribution gate

Business cash reserve

Annualized run rate

Operating assumptions

Current economics

Gap to founder target

Pricing paths

Revenue required by pricing margin

Pricing marginMaximum delivery-cost shareAnnual revenue requiredMonthly revenue required

Pricing control

Published target history

VersionEffectivePricing marginPublishedPublished by

Selected period

Net cash profit trend

Timing reconciliation

Cash versus completed jobs

Job economics

Payment and payout drill-down

RecognizedJobCustomerContractorPaymentsRevenueStripe feesPayoutGross profitMargin

Xero reconciliation

Cash cost treatment

Weekly detail

Cash profit history

WeekNet revenueStripe feesContractorsGross profitGross marginXero OpExOther incomeFinancingNet cash profitProfit margin

Customer journey

Stage activity

Customer value

Customer performance

CustomerNet revenueJobsAverage jobRepeatContractors

Delivery performance

Contractor scorecard

ContractorAssignedAcceptedQuotedWonCloseRevenueTransfersGross profitMarginRefundsIssuesIssues / 10 winsSeverity / 10 winsMajor / critical

Organic visibility

Search acquisition trend

SEO operations

Phoenix search monitor

Measurement integrity

Source health

Definitions

KPI ownership

Exceptions

Open data issues

Change timeline

Add annotation

Planning settings

Edit founder targets

Pricing control

Publish pricing target